Analytics Built For iGaming Operators
01.
Performance Monitoring
Our AI agents track your site, your product, and your core KPIs every hour of every day.
When a payment route starts failing or a funnel quietly breaks, you hear about it in near real time, not at the end of the month when the damage is already done.
We continuously check the things that decide whether a visitor becomes a depositor, from lobby and cashier UX to page speed and the mobile experience, and we watch your full conversion funnel so that the moment a step starts dropping, we know.
Behind that sits constant monitoring of the metrics that actually move revenue, GGR, NGR, ARPU, LTV, CAC, ROI, alongside retention and churn across D1, D7 and D30 and your payback windows.
Everything is measured against your own baseline, so when a number drifts from where it should be, you get a severity-ranked alert and act on what matters first, not on noise.
02.
AI-Driven Reporting
You don’t get another dashboard to log into. Our AI agents read the data and write plain reports that say what changed, why it probably happened, and what we’d do about it. Then one of our iGaming analysts reviews the important calls with you, so the numbers actually turn into decisions.
We measure your KPIs against baseline, track whether the initiatives we recommended actually moved the numbers, and break down ROAS and ROI across your channels and campaigns. That sits on top of a full audit of your core business metrics, so you always know which are healthy and which are quietly dragging you down.
Where you need a visual layer, we build clean KPI reports delivered to your inbox and presented to you on a regular basis.
We audit your tracking and attribution end to end, across Analytics, MMP, pixels, server-side and postbacks, so you can trust the data before you act on it.
03.
Market Analysis
We watch your market the way your competitors wish they watched it. Our agents track competitor traffic, affiliate positions, new games trend, and the offers your rivals are pushing, so you can see where you’re winning, where you’re being out-bid, and which openings are worth chasing.
We monitor competitor websites, CRM and advertising on an ongoing basis, following their traffic trends, shifts in market position and the new promotions they launch as they happen.
On the affiliate side, we map who’s advertising in your market and what positions your brand holds, confirm that your own placements stay live and don’t slip, and benchmark affiliate terms against the market across CPA, rev share, hybrid and sub-affiliate deals.
We also sign up to your CRM and your competitors’ to compare offers, frequency and journeys side by side, and we round it out with advertising-opportunity scans, SEO reviews that show where you’re losing organic ground, and casino game trend analysis by geo so you always know what’s performing in each market.
04.
Consultative Support
This is where the human side earns its keep. Our team has spent years running marketing, CRM, and product inside leading iGaming brands. They’re on hand for the ad-hoc questions, the ongoing reviews, and the judgement calls the agents can’t make on their own.
It starts with deep operational reviews, of your website, your product and your customer support, covering everything from cashier UX and sportsbook and casino offering to response times, CSAT and NPS.
From there we audit your marketing channel by channel, paid, affiliates, SEO, email, push, SMS and WhatsApp, and dig into your CRM lifecycle across welcome, active, VIP, winback and reactivation, including bonus strategy and exposure to bonus abuse and fraud.
We benchmark your affiliate program against the market, review LTV per affiliate and your top performers, and map your internal processes across marketing, CRM, VIP, payments and product to find the gaps and handoffs that quietly cost you money.
It all comes together in an ever evolving improvement plan: a diagnostic of where you stand today, a prioritized list of initiatives ranked by impact versus effort, and clear milestones, KPIs and owners, delivered as a presentation and task list you can actually run with.
How We Work With You
We Connect To Your Data
No special integrations or APIs required. We get the same regular access a human analyst would.
The AI Agents Find The Signals
They compare in real time what’s happening against your history performance, your market trends, and your rivals, and surface what actually needs your attention.
We Keep Refining
Our iGaming experts analyze the findings and continuously fine-tune the agents and processes, making the work fully tailored to your business.
Clear Reports And Alerts
Anything urgent reaches you in near real time by chat or SMS.
The bigger picture and the deeper analysis we walk through together during regular calls, where we present insights, share recommendations, and support your internal teams.